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Life Time Mission

Our mission is to provide an

  • Entertaining,
  • Educational,
  • Friendly and Inviting,
  • Functional and Innovative
experience of uncompromising quality that meets the health and fitness needs of the entire family.
Life Time Vision

Life Time® –  Healthy Way of Life, helps organizations, communities and individuals achieve their: 

  • Total Health Objectives
  • Athletic Aspirations and
  • Fitness Goals

by doing what they love to do.


We do this by providing the best:

  • Places
  • Performers and
  • Programs

that change lives positively every day.

Jeff Zwiefel

Chief Operating Officer

Jeffrey G. Zwiefel joined our company in December 1998 as Vice President, Health Enhancement Division and became Vice President of Fitness, Training and New Program Development in January 2004. Mr. Zwiefel was named Senior Vice President, Life Time University in March 2005, and named Executive Vice President of Operations in June 2008. In October 2013, Mr. Zwiefel was appointed Chief Operating Officer. He has 23 years of comprehensive and diverse experience in the health, fitness and wellness industry. Prior to joining our company in 1999, Mr. Zwiefel worked for over nine years with NordicTrack, Inc. where he served most recently as Vice President, Product Development. Mr. Zwiefel has a M.S. in exercise physiology.

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