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Life Time Mission

Our mission is to provide an

  • Entertaining,
  • Educational,
  • Friendly and Inviting,
  • Functional and Innovative
experience of uncompromising quality that meets the health and fitness needs of the entire family.
Life Time Vision

Life Time® – The Healthy Way of Life Company, helps organizations, communities and individuals achieve their: 

  • Total Health Objectives
  • Athletic Aspirations and
  • Fitness Goals

by doing what they love to do.

 

We do this by providing the best:

  • Places
  • Performers and
  • Programs

that change lives positively every day.

Forget Resolutions! Local Life Time Destinations Open Doors to Everyone Ready to Make a Healthy Commitment Jan. 1 to 4
Third Annual Commitment Day Fun Walk/Run set for 10 a.m. on Jan. 1 at seven Twin Cities Life Time destinations; Plus four day Commitment Festival offers entertaining and engaging events and workshops for all ages and abilities at all 23 local clubs

(BUSINESS WIRE)--Life Time Fitness, Inc. (NYSE:LTM):

WHAT:

 

New Year’s Resolutions: We all know they’re going to happen yet only 8% who make them actually keep them. As Jan. 1 approaches, Life Time says enough with the failed resolutions, and is inviting everyone to make their health a priority in 2015 by opening its doors to the first-ever Commitment Day Festival and Fun Run – four days of complimentary fun, engaging and invigorating activities for all ages. The Festival is open to the public, including non-members who register online for the guest list anytime through Jan. 4.

     
    Highlights Include:      
   

• Third Annual Commitment Day 5K Fun Run will start off the celebration at 10 a.m. on Jan. 1 with hundreds of people of all ages participating at each club. This 5K great outdoors tradition will be hosted at Chanhassen, Coon Rapids, Fridley, Lakeville, Savage, St. Louis Park and Woodbury locations. For those who prefer the great indoors, all Life Time clubs will have several activities taking place to mark your commitment to 2015. Registration is open now through race day at commitmentday.com/minnesota.

   

• Daily Fit Talks and Workout Workshops to know, nourish and move your body for optimal results like “How to Break Up with Sugar” and using TRX straps to get a full-body workout.

   

• Group Fitness & Training Events featuring top Signature group fitness classes and sessions with top instructors.

   

• Featured All Club Events including Alpha Training, a Yoga Commitment Jam and an Indoor Tri powered by IRONMAN® with a chance to win a 2015 IRONMAN entry.

   

• Family Fun Events engaging the whole family with gym activities and an indoor pool party.

   

• Evening Celebrations with LifeCafe happy hours and social cycles in our cycle studios.

     

WHEN/

 

Jan. 1 to 4: Commitment Day Festival

 

Jan. 1: 10 a.m.: Commitment Day 5K

WHERE:

  All Twin Cities Life Time Destinations   Chanhassen, Coone Rapids, Fridley, Lakeville
   

*Festival activities and times vary by club

  Savage, St. Louis Park and Woodbury locations
           

STORY IDEAS:

 

- Human interest—how making a commitment has changed the lives of local residents

   

- Tips for success in 2015—know it, nourish it and move it

 
   

- Exercising in the elements—tips and gear for exercising outdoors

 
   

- Anyone can try a Tri—what to know and how to start with an Indoor Tri

 
   

- Creating family committed to fitness—ideas for getting your family moving

 
    - Joining a health club for the New Year? What to look for to ensure success  
       

RESOLUTION

 

- Every year 45% of Americans make resolutions yet only 8% achieve them.

 

STATISTICS

 

- Top resolutions: lose weight, get organized, spend less/save more, enjoy life more, be more fit

 
    - Quit smoking  
    - 39% of people in their twenties keep resolutions/14% of people over 50 achieve their resolutions  
   

Source: University of Scranton. Journal of Clinical Psychology

 
           

Media are invited to attend the Commitment Day 5K Fun Run and any of the Commitment Day Festival activities.

A Life Time expert can be available anytime for taped or live interviews. Please contact Natalie Bushaw at 952.229.7007 (office) or 612.812.0955 (cell) or by email at nbushaw@lifetimefitness.com.

For further information: for Life Time Fitness, Inc. Amy Henderson, 952-229-7721 612-812-0955 (cell) ahenderson2@lifetimefitness.com

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