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Panasonic New Title Sponsor of 2014 New York City Triathlon
4,000 Triathletes to Swim, Bike and Run through Manhattan at 2014 Panasonic New York City Triathlon Sunday, August 3
"As a leader in consumer product technology, Panasonic is very excited and proud to partner with Life Time to sponsor one of the greatest triathlons in the country"

NEW YORK--(BUSINESS WIRE)--Life Time – The Healthy Way of Life Company (NYSE: LTM) and Panasonic announced today that Panasonic will be the title sponsor the 2014 Panasonic New York City Triathlon – the renowned International Distance event produced by Life Time. Set for Sunday, August 3, the iconic triathlon is part of the 2014 Life Time Tri Series, which includes 12 triathlons across the country between May and October. The New York City Triathlon also marks the second event in the Toyota Triple Crown Series, which will award $50,000 to the top professional female or male triathlete competing in Life Time Tri Minneapolis, New York City Triathlon and Life Time Tri Oceanside. The Toyota Triple Crown winner is declared at Life Time Tri Oceanside using an ‘equalizer’ time handicap in which men start behind women allowing each gender an equal chance of winning.

An estimated 4,000 triathletes are expected to participate in this year’s event and will swim 1.5 kilometers (.9 miles) in the Hudson River, bike 40 kilometers (25 miles) on the Henry Hudson Parkway, and run 10 kilometers (6.2 miles) through Central Park.

“As a leader in consumer product technology, Panasonic is very excited and proud to partner with Life Time to sponsor one of the greatest triathlons in the country,” said Julie Bauer, President of Panasonic Consumer Electronics Company. “Technology is playing a greater and greater role in enhancing the active lifestyle and Panasonic is excited to work with triathletes to capture their experiences and help them relive them through many of our rugged, adventure-focused products.”

Prizes
A total of $30,000 in prize money will be awarded to the winners in the male and female pro categories. Race weekend will also include the annual Diaper Derby on Friday afternoon, Underwear Run on Friday night, and the Animal Medical Center Doggy Dash during the Triathlon on Sunday.

Charity
For the third consecutive year, the Accenture Challenged Athletes International Championship will also be held during Panasonic New York City Triathlon. The race format allows all six Paratriathlon classes to compete against one another, providing a larger field of competition with $7,500 in prize money awarded to the top five male and female finishers.

Additional Information
For more information about the Panasonic New York City Triathlon and weekend events, please visit www.nyctri.com. For more information and updates on the Life Time Tri series, visit lifetimetri.com, “Like” the Life Time Tri Facebook page or follow @lifetimetri on Twitter.

More information about Life Time Athletic Events is available at EventsByLifeTime.com, on Twitter @lifetimefitness and the Life Time Athletic Events Facebook page.

MEDIA NOTE: Media interested in on-site media credentials must contact Emily Vicker, Rubenstein Communications, at 212-843-8078 or evicker@rubenstein.com.

About the Panasonic New York City Triathlon
The Panasonic New York City Triathlon is part of the 2014 Life Time Tri Series, which includes 12 triathlons across the country between May and October including: South Beach, CapTex, Trinona, Minneapolis, Maple Grove, Chicago, Tempe, Escape to Miami, and Soma. The Panasonic New York City Tri is also part of The Toyota Triple Crown Series, along with Life Time Tri Minneapolis and Life Time Tri Oceanside. The Series awards $50,000 to the top professional female or male triathlete who competes in all three Toyota Triple Crown events. The Toyota Triple Crown winner is declared at Life Time Tri Oceanside on October 26, using an ‘equalizer’ time handicap in which men start behind women allowing each gender an equal chance of winning.

About Panasonic Consumer Electronics Company
Based in Newark, NJ, Panasonic Consumer Electronics Company is a division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation. The company offers a wide range of consumer solutions in the U.S. including products from VIERA Smart Life+ Screen, Blu-ray players, LUMIX Digital Cameras, Camcorders, Home Audio, Cordless Phones, Home Appliances, Wellness and Personal Care products and more. In Interbrand’s 2014 Annual “Best Global Green Brands” report, the Panasonic brand ranks number five, the highest ranked electronics brand in the report. To learn more about our products, visit www.panasonic.com. Follow Panasonic on Twitter @panasonicUSA; additional company information for journalists is also available at www.panasonic.com/pressroom.

About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion. Established in 1957, TMS markets products and services through a network of nearly 1,500 Toyota, Lexus and Scion dealers which sold more than 2 million vehicles in 2012. Toyota directly employs over 31,000 people in the United States and its investment here is currently valued at more than $24 billion. For more information about Toyota, visit www.toyota.com,www.lexus.comwww.scion.com or www.toyotanewsroom.com.

About Life Time Fitness, Inc.
As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables members to achieve this by providing the best programs, people and places of uncompromising quality and value. As of July 28, 2014, the Company operated 112 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.

For further information: Life Time Lauren Hartung (Flinn), 919-302-3789 lflinn@lifetimefitness.com or Panasonic Chris De Maria, 201-348-7182 Christopher.demaria@us.panasonic.com

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