Protein powder combines optimal plant proteins, peas and rice isolate, to provide a complete plant-based amino acid profile


Thursday, April 14, 2011 10:05 am CDT



Public Company Information:

"VegaMax Vegan Protein Powder is a great tasting alternative to soy, dairy, gluten and animal protein sources. For those with dairy allergies, it is also dairy-free."

CHANHASSEN, Minn. (April 14, 2011) – Protein is an essential component to health and weight management, and a key benefit of protein in a weight-loss strategy is increased satiety compared to carbohydrates or fats, which can reduce overall calorie consumption1. However, in choosing to avoid consuming animal products, vegans and vegetarians may struggle to achieve adequate protein levels in their diets, failing to gain optimal nutrition necessary to properly fuel them.

            In response to this challenge, Life Time Fitness, Inc. (NYSE: LTM), the Healthy Way of Life Company, has launched VegaMax (Vee-guh-max) Vegan Protein Powder, a great-tasting, complete soy-free, dairy-free and gluten-free protein solution.

VegaMax Protein Powder has an Amino Acid Score of 100%, which is comparable to whey protein VegaMax combines pea and rice proteins to deliver 22 grams of protein, four grams of carbohydrate, and zero fat per serving. It is sweetened with stevia, avoiding the use of artificial sweeteners, or flavors and colors.

“Vegans and those with other dietary considerations can struggle with adequate protein intake,” said Life Time Fitness Director of Nutrition and Weight Management Tom Nikkola. “VegaMax Vegan Protein Powder is a great tasting alternative to soy, dairy, gluten and animal protein sources. For those with dairy allergies, it is also dairy-free.”

VegaMax conveniently can be mixed into food and beverages, or mixed with water for an extra protein boost. The protein supplement sells for $39.99 (30 servings per package) and is available at all Life Time destinations and online at  

About Life Time Fitness, Inc.

As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. As of April 14, 2011, the Company operated 90 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 20 states and 24 major markets. Additional information about Life Time centers, programs and services is available at

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  1. Paddon-Jones D, Westman E, Mattes RD, Wolfe RR, Astrup A, Westerterp-Plantenga M: Protein, weight management, and satiety. Am J Clin Nutr. 2008 May;87(5):1558S-1561S.